Block Business Letter
CEO, Cuba ...
Block Business Letter
CEO, Cuba Airline,
April 26, 2020
Ms Asher Ace,
Chairman of the Board,
Dear Ms Asher Ace
The company has noted a notable decrease in the profit making
in the last four months compared to the past years. This has brought it to my attention that there must be issues among
the workers and the board of management on the relationship with the customers.
I, therefore, sought to write this letter
to inform you of my expectations about the running of this company in future
and to let you know the changes that have been
done. Action need to be taken immediately to take the company back to
where it belong and this can’t be done without letting you know the outcomes of
a meeting I held with the shareholders. I hope that you will look at this in
the same perspective that we did and take it positively into action.
Most of the complaints that have been forwarded through the email and the social media platforms by
the customers regard the treatment they get from the workers. You know that
social media is very influencing nowadays and once a company gets to be discussed there, all will not be good. The
communication language and mood that the hostesses express to the customers
determines a lot because different passengers have different perspectives.
Employees should not overreact nor should
they let their personal matters influence the work they do. Failure to do this,
they will compromise the customers, and
the customers will lay their blame to the company (Collis 34). Therefore, all
the workers should be briefed again on how to relate with customers to restore the
greatness of the company.
In a meeting I had with the company sponsors, it was agreed that those who have been pointed out
by the customers should be penalised to
maintain high-quality work. The sponsors, however, are not as patient with the
workers as I am and therefore they acted with anger in the determination of the punishment. Employees,
whose names have been forwarded either in the social media, email or even in
the complaints box, have lost their jobs as per the discussion held. The customers took a video of one of their
colleague being harassed by the plane guard for a careless mistake the staff
had made which made the matter worse. I believe you also saw the video and you
can imagine the state of the name of this company. There could be no other form
of penalty this time as the sponsors were agitated by the low-profit making that has been experienced recently. The affected are
expected to clear out of the company before tomorrow.
After a lot of thinking,
I think the step taken was not unfair
because the company have invested a lot in training of the employees in relation with the customers. Despite investing so much in this, employees have not
taken it seriously which is the main
cause of the low profits (Weng 19).
Customers prefer to be served politely and to be
addressed in simple and clear language. Otherwise, there are very many
airlines in the state, and therefore they
will abandon Cuba. The employees, therefore,
have to leave the premises and recruitment of new workers should take place
immediately. We all believe, and I also believe you do, by doing this the
company will go back to the normal state of high profits. The changes should
therefore be implemented as soon as you read this please.
Collis, Jill, and
Roger Hussey. Business
Research: A Practical Guide for Undergraduate and Postgraduate Students.
Palgrave Macmillan, 2013.
Weng, Juyang. "The 3rd Open Letter To The US President Obama: Why
Government Ideologies Block Knowledge?." Brain-Mind Magazine 2.1 (2013): 27-29.