The United Nations Environmental Program
The United Nations Environmental Program
(UNEP) is a global organization that sets the environmental agenda for nations
across the globe. The organization aims at providing both leadership and
collaboration in environmental care through inspirations, informing and
encouraging sustainable utilization of the environment. The communication
strategy for this organization provides support for the organization in such
areas as climate change, conflicts and disasters, waste and hazardous
substances, ecosystem management, resource efficiency as well as environmental
governance. This organization mainly focuses
on the issue of climatic change. Clark (2007).
The communication strategy of UNEP is
guided by some critical pillars on which it works. One of these pillars is
reaching out the message to the masses. An effective communication strategy is
expected to provide education as well as inspiration. Once the masses are
informed and knowledgeable, they are empowered and given the sense of
belonging, they, therefore, can take part in the process of decision making (Bindra, 2008).
Innovation is another pillar that is
used to guide the UNEP’s communication strategy. The organization aims at
providing products and services in a very innovative approach. The products
must leave the masses with an “Aha” feeling. For instance, the organization has
for many years been able to use sports as a strategy to reach the youths. They
also involve in activities and stories that create an emotional appeal to the
masses, for instance, The International Children’s Painting Competition. These activities will also carry environmental
messages with them
Technology is another pillar used in
UNEP’s communication strategy. For instance, the organization has a website
that reaches millions of people every month. This website is being used to
feature videos, documentaries, and other multimedia materials. UNEP also uses
the website to measure the impacts of their efforts. This is achieved through
website media exposure visits, phone calls, and partnership requests among
others (Isenmann, Bey, & Welter, 2007).
Bindra discusses how innovative
communication processes have been of help to the United Nations Environmental
Program (UNEP) to resolve the issue of reaching out to the audiences. The
organization, for instance, has been able to reach so many youths across the
United Nations member states through the use of sports activities as well as
contests. The top reason why Bindra holds this stand is because these
activities other than being unique, they create an emotional appeal to the
masses. A second reason why Bindra holds this position is that through the use
of technology, UNEP is able to measure its performance through such
technologies as a corporate website. Bindra also believes that innovative
communication has helped the organization expose itself effectively through the
sharing of videos, documentaries and other materials with the masses.
the UNEP Communication Strategy
The UNEP uses a well-established
communication strategy that enables successful organizational operations. For
instance, the organization recognizes the specific members of the population among
their target audiences and device the activities that can reach them massively,
for instance, using sports to reach the youths. The use of technology to reach
the audiences is also a very strategic measure. This is because technologies
such as websites are able to reach many people with ease. Creating innovative products and services
also plays a great role in the effectiveness of the communication strategy.
This is because the uniqueness of the products is likely to not only attract
many people but also make the organization stand out among the rest. The
innovative communication by UNEP has therefore played a very important role in
maintaining the image and the reputation of the organization to the masses.
UNEP Communication Strategy in my working Organization ~
The communication strategy used by UNEP
can also be integrated into my former organization for better performance. For
instance, providing the masses with unique products and using innovative
methods to present the brand of the organization. My former organization can
also introduce the use of technology as a way of reaching out to the people.
Technology has been the most reliable form of operations in the modern world,
and more so in communication. For instance, my former organization implements
the introduction of a corporate website in order to reach out to the audiences
without a big hassle. This will also improve the relationship between the
organization and the clients as well as the prospects. The involvement of the
communities in the operations of the organization can also be of great help to
the effectiveness of the communication strategy of this organization. This is
because it familiarizes the masses with the organization’s brand and therefore
In conclusion, the communication
strategy is a very important part of an organization. This is because it
provides an opportunity for any organization to evaluate the current position
in terms of communications. This helps in proper establishment of the
objectives and goals as well as establishing a reasonable program. This
provides guidelines for an organized communication that is not there to just
react to the upcoming events.
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