Girl Scout, FASB Statement No.117 Responsibilities, and Excess Benefits ImpactsThe Girl Scout is a youth organization for girls with a global following of approximately 2.6 million adherents, which bases its leadership on the values stated in an a...The-Girl-Scout …

Introduction The diversity of gender as well as age in TV commercial is a good marketing strategy that is more inclined towards market segmentation which is more effective in getting a good market position. It is true to say that segmentation of the...Diversity-of-gender-and-age-on-television-commercials. …

1.      The purpose of the research was to understand the role of spreading eWOM by incorporating SNS as a mode of communication. Over the past years, the SNS has been considered a reckoning force within the communication ...Personal-Level-Antecedents-of-Ewom-and-Purchase-Intention,-On-Social-Networking-Sites …