Abstract
This
paper is simply an overview of how Apple has operated and performed over the years
with special regard being paid to the comparison between the USA and China. The
company’s success is looked into with the major aiding factors for this level
of success being analyzed and they are applied to the Chinese smart phone
market context. A decision on their level of suitability in the Chinese setting
is then made. As all the applications may not exactly fit the Asian context as
they have either been generalized or have had an American market orientation,
recommendations are given in regard to the best way that changes can be made to
suit a foreign market. Applications of the recommendations will be gauged to
see whether they will be effective and also the time span that they may take
before they can materialize into helpful solutions for the company in regard to
the Chinese market over the long term.
Find the lengthy article here Apple in China
(PDF
Additional articles
America is branded the land of plenty with people from all over the world flocking its streets in search of a better life. The kind gesture of offering asylum to victims of warring countries and students looking for better educ...The-United-States-of-America-is-a-Classless-and-Egalitarian-Society. …
Read ArticleAlbert Einstein refers to time as an illusion of sorts. He argued that it could vary for different observers depending on their speed through space. According to him, time is a three-dimensional ground that provides coordinates to a traveler. L...Time-Travel …
Read ArticleThe security of this country is increasingly in the world today. As such the topic of gun control and arms proliferation is increasingly attracting concern from major international bodies and organisations. It is with no doubt that Peace and war h...Gun-Control …
Read Article