Abstract

This paper is simply an overview of how Apple has operated and performed over the years with special regard being paid to the comparison between the USA and China. The company’s success is looked into with the major aiding factors for this level of success being analyzed and they are applied to the Chinese smart phone market context. A decision on their level of suitability in the Chinese setting is then made. As all the applications may not exactly fit the Asian context as they have either been generalized or have had an American market orientation, recommendations are given in regard to the best way that changes can be made to suit a foreign market. Applications of the recommendations will be gauged to see whether they will be effective and also the time span that they may take before they can materialize into helpful solutions for the company in regard to the Chinese market over the long term.

Find the lengthy article here Apple in China (PDF