Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.            ...Article-Review …

In the contemporary society, the debate on the climate change and global warming has become a cause of disagreement among states, individuals, corporations and in the international community. An issue has more often than not caused a scare among s...Climate-Change-and-Global-Warming …

Sue Monk Kidd‟s narration in the “The Secret Life of Bees” (2002) is a vivid documentation of a 14-year-old motherless girl called Lily. The book was translated into over 20 other languages. It tells a story of the central character who is L...The-Secret-Life-of-Bees-character-analysis-on-Lily …