of the situation and client, the current techniques used by the client and
their competitors and why they are effective or not
The client is called Rocky, a tour operator with a tours and
travel agency known as Rocky-Magic Tours. Rocky and his firm find themselves in
a situation where they need to increase conversions and turnover by appealing
to target customers. Then target customers in this situation are family members
who are willing to travel during holidays (such as December holidays). The
festive season is fast approaching, and every agency is looking to reap
humongous profits from this period that is usually referred as “peak.” Rocky is
under pressure since he’s just a few months into the business and wants to
break even as soon as possible. Competitors including leading firms in the
industry are already advertising through every means possible including media
such as television, radio, and newspapers.
Other competitors are making the best use of social media and are
marketing through YouTube channels, Pinterest, Instagram, LinkedIn, Twitter and
Facebook pages. These techniques are effective because they get to reach to a
large audience all at once. A sizable number of this audience is likely to be
the target audience. Social media presence is useful in validating a brand and
making it active through communication with consumers. Social media marketing
is also known to intensify customer loyalty. Since Rocky is operating on a
tight budget, he cannot afford to advertise on Tv and radio or newspapers. The
only option he remains with is to create a strong social media presence and
advertise through it. Other simple means he intends to use include;
distributing flyers and brochures, word of mouth, posters among others.
However, Rocky has a weakness in marketing, something that can adversely affect
the audience’s demographic and psychographic profile and the message they need
Rocky’s audience is travel enthusiasts across the globe who would
like to travel to different destinations around the world during the festive
season. Rocky is based in the City of New York, and he’s focusing on families from
all races to use his service to travel and have fun. He seeks to take his
customers to the best holiday destinations in all the continents of the world.
He has developed an interest in couples, especially those who have children.
The target ages for couples is from age 25 to around 65 years of age whereas
there are no restriction to children if they’re accompanying their parents.
Rocky reasons that people of these ages are mature, can make sound decisions,
and can “take care of themselves.” Moreover, they are more likely to have funds
that can sustain them since most of them are in the “working class.” Rocky
prefers that individuals below the age of 25 should at least be accompanied by
a guardian. He wants his target customers to know that Rocky-Tours is the go-to
agency for world-class tours. His packages are flexible and can be customized
according to their liking. Rocky is willing to include a 25 percent discount
for holiday packages that cost above $3,000.
Intention and what I want the audience to think or believe
I intend to increase turnover for Rocky-Magic Tours through
intensive intent marketing that will also enhance customer satisfaction. Simply
put, I’ll focus on the target customers and give them what they want at that
moment. I want the audience to believe that they can get quality and flexible
services that are personalized. Everyone is different, and they’re passionate
about different things. Studies indicate that almost 90 percent of consumers
are lured into making a purchase decision through personalization. Such
information only illustrates that tours and travel suppliers who lag behind
risk losing a lot of money from spenders. Therefore, I would campaign that
Rocky-Magic Tours allows for packages to be adjusted at a reasonable rate to
give customers the best treat of their lives. The audience should believe that
Rocky-Magic tours is the best option with pocket-friendly prices and has no
limits or boundaries to wherever places they want to go. There’s a package for
everyone seeking both domestic and international tours. The audience should
also believe that it’s all about them. They should feel the reassurance that
they’re dealing with experienced professionals who will give them value for
message and why it will be effective
Rocky-Magic Tours is a top-notch tour and travel company based in
the City of New York. We pride ourselves with world-class excursions to dream
destinations at relatively pocket-friendly charges. We thrive on creating
bespoke travel packages that give our clientele the due worth of their money.
Apart from exceptional tour packages, we’ve also mastered the art of creating
itineraries for corporate travel such as incentive travels during holidays. The
benefits of choosing Rocky-Magic Tours are innumerable, but we’ll mention just
a few as follows;
feature rates that you will never find elsewhere. Our prices are reasonably
affordable. Moreover, we offer discounts to return clients and packages worth
have a highly qualified team that is well versed and highly experienced in
tours and travel. We only hire professionals that are experienced in the
craft itineraries that personify the needs of our clients to ensure maximum
customer satisfaction. All our packages differ and can be tailor-made just to
suit your budget or preference
take you to the most amazing destinations across the globe. At Rocky-Magic, we
don’t just pick destinations hastily. We consider the best options available,
ones that will offer an unparalleled experience. We are mostly interested in
creating itineraries for dream destinations just to put a smile on the faces of
get pleasure in providing opportunities for individuals to explore nature. For
this reason, we develop unique holiday offers that you will never find
This campaign will be effective since it defines intent marketing
which is what customers need. Every useful detail has been summarized in the
campaign since this is all that customers need to know about Rocky-Magic.
6.Best Media Channels to
reach the audience
Since Rocky-Magic is just a startup, big advertisements in
Television, radio, and Newspapers would be exorbitant. Therefore, the best media
channel to use would be social media. Facebook pages are very lucrative for
travel businesses. All that is needed is to get target clients to like the page
then engage them with tips and insights from time to time. Posting reviews and
videos of services offered is also critical. Other useful social media
marketing platforms include; Instagram, LinkedIn, Pinterest, Twitter, and
YouTube channels. Most of the basic services here are free yet can reach many
people at the same time. The message can be broken down into bits for instance
on Twitter before being posted. Alternatively, the campaign can be crafted by a
graphic designer into a fascinating poster advertisement that appeals to target
customers. The poster can be shared online or printed and distributed to the
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