Go green is a concept th...
Sustainability ethics: real or just a marketing ploy?
Go green is a concept that has been in
every business strategy in winning customers in the recent years. The United
States Chamber of Commerce defines the concept as a business taking steps
towards conservation of energy, saving money and reducing pollution with
whichever means possible for a sustainable future for the current generations
and the ones to come (Davis). However, there are
a few companies using the concept for the wrong reason hence end up not
achieving anything at all.
The purpose of going green is to reach
sustainability where the resources are used at a minimal to save for future
generation. Various companies, on the other hand, use the concept through
publicity for the purpose of winning clients who are environment cautious
without making any changes within the organization. For instance, a detergent
production firm may change their slogans, logos and even their way of packaging
to show that they are trying in every effort to make sustainability changes in
the organization but maintain the same harsh, raw materials they use in making
the detergent. The act is a deception to people who value the environment and
an example of greenwashing (Clark).
There are however other organizations which
are truthful to what they say they are doing towards saving the resources for
sustainability. An example would be a hotel that recycles water and uses the
water for cleaning and watering flowers within its compound. Some hotels have
also installed motion detector where if there is no movement in a room for a
specified time all appliances switch off hence saving energy. The same hotels
reuse their old bedsheets to make pillows which reduce the amount of waste
released into the environment.
The issue of going green is critical for
every company as it is one of the various ways of showing corporate social
responsibility. It shows how much a firm respects the environment that provides
resources which help it thrive (Yozgat and Karataş).