Need Statement
|
·
Book
bags are produced with various designs and features that provide customers
and objective of book bags is to
eliminate the other heavy school bags that deform children and do not offer
customer satisfaction and be the leading in customer service ·
According
to statistics, Book bags were first invented in the year 1967 by Greg Lowe ·
However,
there are some limitations such as: the books are only meant for academic
essentials. Not like other heavy bags which were for multi-purpose, ·
they
are smaller hence cannot carry many books ·
They
are made up of a cloth and two strips that are attached over the shoulders to
the back |
Goal statement
|
Book
Bag Product description -
These
are special bags that are designed to carry books, laptops and other academic
essentials Key Business Goals -
Product
introduced in the stock in the year 2002 -
60%
profit margin -
20%
share of the bag packs and school bag market by 2006 Primary Market -
All
students -
teachers Secondary Market -
Office
workers -
Lecturers -
Hikers
Assumptions -
Worn
at the back -
Protect
the books from damage -
They
carry only books and documents -
They
are durable -
They
are better than other bags Stakeholders -
Consumers -
Legal
department -
Intermediaries
such as retailers -
Sales
department
|
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