1.      The purpose of the research was to understand the role of spreading eWOM by incorporating SNS as a mode of communication. Over the past years, the SNS has been considered a reckoning force within the communication ...Personal-Level-Antecedents-of-Ewom-and-Purchase-Intention,-On-Social-Networking-Sites …

In the present world, many countries (nations) are considered to be great but only very few are considered to be the greatest. Many research and opinions have been given out to what the greatest nation or country constitute, many saying availabil...What-defines-a-country-as-the-greatest-giving-statistics-and-opinions …

Should the iconic status of elite sports persons be considered relevant even in the event of morally incorrect actions that they exhibit? This is a matter that relates to babe Ruth as well as Derek Jeter, who are regarded as being icons in the bas...Idolization-of-Iconic-Athletes- …