Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.            ...Article-Review …

There is an objectification of women trend that is developing within the entertainment media over the last few years. Specifically, there is a strong attention on women where they are perceived as sexual objects in movies, TV, and music videos ins...Media-Portrayals-of-Women …

Strategic, Tactical, and Operational Plans: Navigating the Levels of Organizational Management   Different management approaches are used by an organization to ensure efficient coordination and performance management. Planning is the du...Mastering-the-Art-of-Organizational-Planning:-A-Comprehensive-Guide …