Executive SummaryThe chosen company for this study is Dongfeng Motor Company. It can be witnessed throughout the paper that the company has already reached its saturation stage in China. As a result, it is necessary to access the untapped customer...Evaluation-of-Dongfeng-Motor-Corporation's-Internationalization-Strategy …

The accessibility of the internet all around the world is a defining phenomenon in the present times for everyone. The best thing about the internet and what has made it popular is that it solves each and every problem since information is what ev...Benefits-of-social-media-use …

Kelleher, T., & Sweetser, K. (2012). Social Media Adoption among University Communicators. Journal of Public Relations Research, 24(2), 105-122.1.       The aim of the research was to comprehend th...Journal-Article-Review …