The
success of any organization is dependent on the commitment laid in managing its
marketing activity. Other than selling the organizational position to the
customers within the target market segment, the marketing activity also help in
establishing an appreciable relationship
between the organization and the customers. However, there are important
factors that must be acknowledged in organizing a marketing activity. Such
factors must be properly underlined within the marketing plan
The Target Corporation plans to
expand its operation to the Saudi Arabian market. However, it has to achieve a
proper understanding of the market before it emphasizes
exploiting the given market segment. In this essence, it is important that the
company organize a prominent marketing research within the Saudi Arabian
market. It is through the marketing activity that the organization will be able
to acknowledge the customers from the target market segment about their
commitment to satisfying their
retail-based product needs. However, a proper planning of the entire activity
will promote a positive outcome in their commitment to the Saudi Arabian market
exploration
Marketing
Function
The marketing function of the
Target Corporation is the role that the organization must play in motivating
its attempt within the new Saudi Arabian market structure
Mission and Vision
The success of the Target Corporation has been
based on its commitment to promoting its vision and mission. In that, all the laid strategies and a business
decision have always been factored for
the benefit of the organizational mission and vision. In fact, the
organizational vision and mission have
always dictated the organizational culture of operation. However, being a business-oriented organization that deals in
the retail products to its target consumers, the organizational vision has
always been geared towards motivating its success based on the commitment of an
overwhelming number of the market consumers
Business Objective
The achieved business commitment in the organizational
expansion process is facilitated through concrete compliance to its
objectivities. The organizational objectivities have
been structured in compliance with the
organizational vision and mission. Moreover, the establishment of the
objectives is promoted based on the organizational business position and its
management ability to empower the achieved objectivity. In this essence, as far
as the strategized Saudi Arabian expansion process is concerned, the
organization has objectivized on ensuring
a full commitment of the customers from the targeted Saudi Arabian market
segment
Product and Services
The organizational product and services embrace a typical retail compliance business.
Of course, the organization works on providing such retail-based services for
its customers. Here, among the products in which the organization focus on
include home compliances, beauty products, pharmaceutical products and
services, kitchen products, and entertainment facilities among others
Marketing Plan
The marketing plan encourages the manner in
which the organizational commitment in selling its business activities to the
customers will be achieved. Here, there are certain factors that have to be given a considerable attention
SWOT Analysis
The SWOT analysis is an acronym for strength, weaknesses, opportunities, and threats.
The SWOT analysis is normally used in understanding the internal position of an
organization. However, given the committed understanding of the internal
structure of the organization, the SWOT analysis can also be utilized in understanding the external position of the
business environment. Here, the analysis normally focuses on the internal position of the organization in handling
the external factors portrayed by the targeted business environment.
Strength
The strength of
the organization is achieved based on the relevant advantages that the
organization has, which would positively influence its commitment to the new Saudi Arabian market. Other than
having an enabling environment for encouraging better management decisions, the
organizational management system and the leadership structure within the Target
organization
Weaknesses
The weakness of the Target Corporation is based
on the level at which it has strategized its market commitment. The
organization deals with a specific
customer category. The organizational products are based on serving the needs
of the younger generation. Such kind of business approaches would negatively
influence the organizational progress and prosperity as far as its Saudi
Arabian business expansion is concerned
Opportunities
The opportunity within the Target Corporative is
viewed based on the necessary advantages that the organization can exploit in
managing its expansion activity. Most people within the Saudi Arabian market
like using the internet in handling buying activities. In this essence, the
organization has planned to motivate its operational activities to include the
online buying in influencing its newly strategized Saudi Arabian market. Relevantly,
most of the Saudi Arabians prefer spending their time in the mall
Threats
The threat to the organization can be viewed based on the negative influences
that the external environment can install in the organizational progress and
prosperity. The major threat as far as the organizational commitment in
utilizing the Saudi Arabian is the high level of competition within the
industry in which the organization operates
Micro and Macro
Environments
The micro and macro environment analysis play
important role in the business analysis.
Particularly, as far as marketing matter is
concerned, the micro and macro environment understanding greatly help in
motivating personal understanding about the position of an organization in
handling its marketing opportunities and challenges. In this essence, as far as
the Saudi Arabian expansion is concerned, the microenvironment
aids in achieving a concrete analysis of the Target Corporation as far as its
ability to ensure a full enjoyment of the target market is concerned
The company has also invested much
of its attention in the market-based
decisions. The market environment is the
macro environmental factors. The macro environmental factors form the basis of internal management
decisions. Here, the Target Corporation has strategized on promoting
appreciable concern to the macro environmental factors as the main target that
would motivate its influence within the newly targeted market segment
Customer Mutual
and Beneficial Relationship
The organizational customers
are the important component of organizational
stakeholders. There are the consumers of all the organizational activities,
Meaning, the organizational activities would not
have existed without the presence of customers. Funny enough, the
organizational customers must always be sourced and retained through
appreciable relationship
The Target Corporation Plans
to implement any necessary requirement that would motivate the interest of its
customers to its retail-based products. Here, the organization has maintained its quality-based approach in
ascertaining good customer relationship. For that matter, professional
compliance coupled with ethical consideration would motivate forms the basis of
evaluating the commitment of its employees towards meeting the organizational
objectivities
Customer Decision-Making Process
The customer decision encompasses such factors
related to the choices made in regard to the goods and services supplied within
the market. The decisions of the customers are
always one of the business worries that must always be given considerable
attention in managing business objectivity
Market Research
The market research is the basis of inquiring
about the nature of any given market as far as the position of the business in
satisfying the market is concerned. The market research mainly aims at ensuring
that the organizational products and services satisfy the needs of the target
customers. In this essence, the market research would involve understanding the
nature of the customers contained within the targeted Saudi Arabian market
system. Therefore, the Target Corporation plans to ensure that it utilizes the
most appropriate approach in inquiring about the concerns and the nature of the
Saudi Arabian market
Market Segments
Evaluation
The ultimate market segment of concern as far as
the planned expansion is concerned is the Saudi Arabian market. Here, the
organization plans to invest in different market segments within the country.
However, the evaluation criteria of every market segment within the target
markets within Saudi Arabia will be achieved based on the best product that
fits the tastes and preferences of different
customers from such market segments
Product and
Services Management
The organization deals with retail-based products
and services. Here, the management of the product will be achieved to promote
customer satisfaction. In that, the nature of the product, the quality, and the
quantity will be based on the different level of satisfaction as achieved by
the different market segments
Conclusion
The best approach that would offer a potential
ground for customer satisfaction revolves around quality compliance services.
Quality, here, means the ability of the provided product or services to satisfy
the need of the customer as expected by the customer himself or herself. In
this essence, the plan by the Target Corporation to promote quality performance
is the best choice of action given the nature of the market is planned to explore. The Saudi Arabian
customers are always identified with their classic choices. In fact, prices are not always a problem as long as one
satisfies their religious values
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