Various newspapers develop their headlines along the basis
of what particular set of wordings would cause trending in the social media
platforms and increase the number of likes and visits to their websites and
pages. Content focus and maintenance has greatly alleviated since each media outlet
is concentrating on how to outdo each other in the acquisition of larger
markets in addition to readership and viewership (Brookers 2000, p. 201). Production
managers and directors have put efforts in the employment of beautiful and elegant
women in the movie scenes and music videos to entice followers into avidly
sticking to the given media. Online writing platforms have become avenues of
advertising individual photos of either poorly dressed women through the
exposing of particular sections of the body. Such efforts have been advanced at
the urge to keep at par with the ever increasing competition from other media platforms
With the
progress of shows such as keeping up with
the Kardashians that majorly focus on women issues and concentrate on a
given family addressing their daily activities have made huge following. Such a
following has reduced the interest for mainstream news that outline breaking
events and critically analyze the political side of government related activities.
Surveys and other online polls suggest that most of the young generation prefer
getting involved in news that show a lot of nudity and have attractive images
of women (Bek 2014, p. 380). Non adherence to rules and regulations that govern
the showing of respectful media content by most of these channels that prefer depicting
of softer news has really undermined the efforts to curb the misuse of media
freedom and rights. The topics discussed in these media platforms are quite sensitive
and seek to catch the attention of each prospective viewer.
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