Ltd is a medical equipment...
Hycon Ltd Proposed Business Plan
Ltd is a medical equipment and drug development company that proposes to
design, patent and market medical devices and drugs associated with an
endoscopic surgical niche for markets. So far, four devices have already been
considered with the contribution of the prominent physicians and surgeons.
Three different types of drugs have already been considered, and six patents
are initially registered. The company projects a turnover of $15 million at the
end of the financial year with all the patent applications having been already
through a leading patent law firm.
targeted market niches are well defined, and all are subjected to high
progression trend, with the Endoscopic Variceal Ligation market projected to
exceed $160 within a financial period of three years. The products and services
will be marketed globally through email, television broadcasts, blog spots,
Google adds, signage, fliers among other multiple marketing channels.
company is currently working on its patents-applied technologies to an ultimate
product and endorsement stage along with the establishment of corporate image
and identity in the medical products field. This calls for a joint venture
license and pursuance several important objectives such as:
1. Establishment of an efficient medical
2. Working on the corporate identity, products
brand names and particular trademarks.
3. Conducting trial experiments on living
4. Prepare for clinical trials
5. Building effective company staff,
infrastructure, while retaining experts for trial and compliance matters.
6. Discover and explore the available
opportunities for second round financing so as to maximize the shareholders’
7. To ensure that the patent completion
process is done within the required time frame
the startup plan of this company, the following elements are very essential,
the legal cost of filing all the patent applications, the establishment of a
good corporate image, the setting, and place of doing the business,
compensation to the key managers and the founders of the company and
formulation of a strategic plan of raising the start-up capital.
locations and amenities
Ltd offices are located at 1236 Main Street, Anytown, U.S.A, the offices are
temporarily leased on a month to month basis, hence this business plan call for
the establishment of permanent corporate offices, R&D facilities, and other
manufacturing facilities. These facilities are to be placed in Puerto Rico with
9,000 sq. ft.
and services descriptions
Ltd intends to market three different products.
1. The Visi-Band. This a one-use device used
in endoscopic variceal ligation processes
2. The Visi-Gator. This is a partly disposable
device used to eradicate blood clots during different endoscopic surgical
3. The Visi-Lyser. This is a suction device
used in laparoscopic procedures. The surgeon, therefore, can easily access the
inside of the abdomen and pelvis through small incisions in the skin.
technology used in these products is subject to six patents applications.
is pre-loaded delivery equipment used to apply multiple ligating bands remotely
from the distal tip of an endoscope. It can ligate greater range of tissue
sizes with a single band. This
super-elastic Band innovation efficiently promotes the band material stresses
such that it increases the apparent stretchability of the band.
can be used together with the Visi-Gator in laparoscopic processes and at the
same time can be used alone.
products have the following functional advantages over the currently available
products like SpeedBand. They have a better visibility because of the
side-mounting band dispensing device, and they offer higher protectively from
dislodging of bands as they can load bands internally. Apart from the
capability of carrying more bands at a time, these devices ensure a substantial
reduction in manufacturing and assembly expenses. In addition, the equipment
has a better field of view and increased mobility.
and Mac is a patent attorney for Hycon Ltd. Six patents which take into account
both offensive and cautious postures in their claims have been authorized and
filed with the registrar of companies. The primary patents application areas
are described as follows
1. The transporting tube
2. The dispenser itself
3. Tissue softening device
4. The dispenser controls machine
degree of care has been taken to guard all potential claims of discoveries and
possible antagonism from other technologies. All the patents have been assessed
in the medical device field by specialists to Hycon Ltd with the first three
relating to the Visi-Gator with the last two relating to the Visi-Band.
major raw material needed for Hycon products are as follows
1. Precast plastic parts
2. The tooling and molds. (capital outflow)
3. Band polymer
4. Electric motor
components are easily sourced, and the multiple potential suppliers have been
identified. Injection molders have been recognized to make the molded parts.
analysis and strategies
will be done through industry and trade and awareness campaigns directed to
customer segments. Public relation, media, will assist in creating awareness of
the existence of these products, their features, and particular usage.
Visi-Band will cost $250 per unit. The Visi-Gator will have two prices based on
the components. That is, motorized at $1000 and the suction component at $200
packages include both direct wholesale and retail sales to the foreign market
distributors. The direct sales will mainly entail personal contacts, emails,
and media to the key market segments. To cultivate direct sales to key target
groups in the industry, a website, and electronic commerce will be used.
financial projections are based on conventional sales forecasts for the whole
of the first financial year. After completing the preliminary stages of this
project, a subsequent venture funding is potentially available in the $5
million range. We have plans to monitor our cash flows and cash balances
key financial presumptions for this are as follows. The current interest rate
is constant at 10%. The long-term interest rate is also 10%. The corporate tax
is charged at 30%. Others 0%
break-even analysis presumes an approximate running cost of $360,000 per month.
This includes full payroll, utilities, rent, sales and marketing and other
miscellaneous expenses. The break-even target can endure Hycon Ltd in operation
for one year and six months.
The Year Ending 31/Dec/2016
Cost Of Sales
Sales and Marketing
General and Administrative
Consultants Fees 80,000
Total Operating Expenses (4,242,200)
Profit Before Interest And
Net Profit 6,671,110