1.      The purpose of the research was to understand the role of spreading eWOM by incorporating SNS as a mode of communication. Over the past years, the SNS has been considered a reckoning force within the communication ...Personal-Level-Antecedents-of-Ewom-and-Purchase-Intention,-On-Social-Networking-Sites …

Damsel in Distress: A cliche still sold- How Video Games Present Female Characters Video games are very popular amongst the most mainstream  media in the U.S. As indicated by the Entertainment Software Association (2007), U.S. PC and video...Damsel-in-Distress:-A-cliche-still-sold …

Negative Effects of Technology, Social Media, and Internet on People  The modern technological breakthroughs have infiltrated all the aspects of human lives and made enormous effects on our day-to-day activities in terms of the way we commun...Negative-Effects-of-Technology-on-People …