Abstract The two target market for Gizmo would be students and business professionals. The marketing strategy that would be employed in the case of students target market would be low-cost marketing approach, while in the case of the business ...Supply-Chain-Management- …

1.      The purpose of the research was to understand the role of spreading eWOM by incorporating SNS as a mode of communication. Over the past years, the SNS has been considered a reckoning force within the communication ...Personal-Level-Antecedents-of-Ewom-and-Purchase-Intention,-On-Social-Networking-Sites …

Introduction             The hotel that I visited was Le Meridian Piccadilly. Le Meridian Piccadilly Hotel is one of the luxurious five-star hotels that are located in England, in the city ...Le-Meridian-Piccadilly-London …