recent PR situation that has been reported is...
recent PR situation that has been reported is Scott Morrison’s speech on the
Asylum seekers. The increase in the number of asylum seekers had been reported
to cause an increase in the level of conflict between the immigration ministry
and these visitors. This has also lowered the reputation and dignity of the
nation. Therefore, the speech by Scott Morrison caused an increase in the
disagreements between Australia and the Asylum seekers (Blewett, 2014).
However, this paper is aimed at providing a critique of the speech by Scott
Morrison which is an example of a current PR situation, elaborate some of the
problems related to public relations alongside evaluating the actions taken by
the Australian government.
main idea that Scott presented during the delivery of his speech was directed
towards the rising population of people living in Australia. He offered the
speech with a purpose of preventing the asylum seekers from getting their way
into the country. During the delivery of the speech, Scott Morrison insists
that the asylum seekers on Manus Island and Nauru will never be resettled in
Australia, but rather, they should consider returning to their respective homes
(Blewett, 2014). Additionally, the issue is depicted as a grave matter when
Morrison claims that he owes no one any apologies for the sentiments he uttered
while giving his speech which had dire consequences on the visitors
infiltrating the country. Despite the
adverse effects attributed to the utterance of such words by Scott Morrison, I
have learned that his speech contained some of the persuasive communication
techniques. For instance, after watching the speech by Scott Morrison, I
realized that he could eliminate the barriers associated with the effective
communication (Blewett, 2014). He could monitor the facial expressions of the
audience listening to him. Thus, he was able to know that most of them were
displeased with what he uttered.
the new government’s efforts of sweeping new changes the Australian borders,
the government in collaboration with the immigration ministry would come
together in developing the Australian Border Force (ABF) which is intended to
start the operations in July next year. The primary purpose of this body would
be to implement the security of the Australian borders (Blewett, 2014). The
agency will be headed by the commissioner who is the senior law enforcement
officer. The commissioner, in this case, will have the same responsibilities as
those of the security leaders such as the AFP Commissioner, Chief of the
Defense Force and the director of the general spy agency ASIO (Blewett, 2014).
Therefore, the commissioner I charged with reporting to the Immigration
Minister, and their position will be incorporated into the Australian law.
Morrison claimed that the successful operations of this agency would result in
savings of hundreds of millions of dollars.
there are various public relations problems, and issues may have been
experienced by Scott Morrison during the delivery of his speech. The first
possible public relations problem is the financial constraint (Blewett, 2014).
In the current society, it has been revealed that organizations are reducing
their expenditures on the daily products utilized in their daily productivity.
Since the immigration department is one of the organizations, the one located
in Australia has also resulted in the poor funding of the public relations
department. This has been attributed to
the slow rise in the economic level of Australia. Therefore, the immigration
department has been reluctant to spend their limited financial resources on
improving their media profile (Blewett, 2014). This is the reason as to why the
clip of Scott Morrison offering the speech is not very clear, hence raising
doubt on the media coverage used by this significant sector of the economy.
the other problem that faces public relation is the increase in the number of
platforms that can be utilized for communication purposes. For instance,
communication from the immigration department may be communicated using cell phones
and emails despite the utilization of other media devices such as television
and radio (Blewett, 2014). Therefore, the presence of these platforms provides
an effective and efficient means of passing information from one group or
person to another. However, the only challenge that is experienced in this
process by the client is in the selection of the right communication model.
Besides this, the other problem experienced in public relations is the poor
situation of man-power (Blewett, 2014). This has been attributed to the fact
that most practitioners in public relations are experienced in other fields
such as marketing, advertising, and journalism. For instance, Scott Morrison is
an excellent example. Besides being the public relations practitioner, he also
served as the immigration minister of Australia. This prevented him from having
an in-depth understanding of what was required for one to be a full
practitioner of public relations (Blewett, 2014). Therefore, some of the public
relations officers such as the immigration minister have been noted to lack
some of the essential skills that are required in managing issues that are
related to the public. The speech by Scott Morrison indicates that he is unable
to ensure peaceful coexistence between the asylum seekers and the Australia
the actions of the Immigration minister have been identified to be contrary to
the expectations of the human rights. Various adverse effects were experienced
in Australia because of the release of such sentiments. Telling stranded
visitors to return to the homes they are fleeing seems to be unethical,
offensive, and necessitate mayhem within the country (Blewett, 2014). War may
arise since the asylum seekers may want the implementation of the treaty they
signed with the Australian government which permitted their stay in Australia
until the time when they would feel that their home country is safe enough to
accommodate them with their private properties.
Nevertheless, these visitors possessed unique skills and abilities that
they used in the generation of wealth within the country. Therefore, informing
them to would deprive the country of service and knowledge is accessed from
these visitors. This would lead to the decline in the economic activity of the
case analysis is supported by the definition of terms and concepts from the
text. The first and most significant term that needs to be defined is the
asylum seeker. An asylum seeker is a person who flees his or her home country,
infiltrates another country and applies for the asylum condition (Blewett,
2014). Refuge in this regard means the
right to be provided with international protection which shall be offered by
the country in which an asylum seeker has decided to settle. Therefore, one may
become an asylum seeker through making a formal application to the immigration
department with the aim of being given the right to remain in their country of
migration. In Australian’s case, the asylum seekers had been offered the legal
right to live in Australia up to the time their country of origin regained
their original status (Blewett, 2014). Thus, since this claim by Scott Morrison
is contrary to the original agreement, the immigration minister owes the asylum
seekers an apology for the sentiments he uttered during the delivery of his
there were various short-term and long-term results of the implementation of
the speech delivered by Scott Morrison. The first short-term effect of the
increase in the number of asylum seekers is that it led to serious allegations
of sexual and other physical assaults on women and children (Blewett, 2014).
For instance, during the wiping-out of the asylum seekers leaving in Australia,
the police force was accused of having taken part in two rape-case instances
that occurred at the center on Nauru. Also, in the context of the mop-up
strategy, the Australian government decided to remove the save the children
staff from Nauru (Blewett, 2014). This would force the asylum seekers to leave
since their children would succumb to death. Therefore, I have been to learn
that there are better means of passing across information that will ensure the
attainment of the set objective (Blewett, 2014). Being persuasive is very
significant, and if Scott had this skill, the Asylum seekers would have
returned to their home countries without much struggle.
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