An advertisement rhetorical analysis is an examination in which a text convinces the readers to its point of view. It, therefore, concentrates on investigating and identifying how a text or article communes the approach it uses to interact with an audience. An advertisement rhetorical analysis also seeks to make a certain claim or stand, establish its stakes, support it and last but not least convince the audience to acknowledge the claim it raises. Ensure to start the analysis by following the text’s argument. Besides persuasion, an advertisement rhetorical analysis also seeks to create an effect of entertaining or informing. This is achieved by breaking a work of non- fiction into different parts and further explain how these parts work collectively. Consequently, adopting the following techniques will be of great assistance when writing a rhetorical analysis paper of an advertisement: Gather the necessary information, write the introduction, followed by the body and finally, write the conclusion.
An advertisement rhetorical analysis could be written for different communicative mediums, for instance, films, commercials, books, television shows, and, articles. All these seek to make a specific statement for the audience of choice. In writing this analysis, clearly, illustrate how the author or creator of the work endeavors to make their argument. It is of essence to include information on whether the argument is successful or not. For this reason, the first step in writing an advertisement rhetorical analysis that is effective is gathering information.
In gathering information, the following factors are employed: Identify the speaker, occasion, audience, purpose, and subject and tone (SOAPSTone). The speaker should refer to the first and last name of the original creator or writer. The creator’s or writer’s qualifications that matter at hand should also be considered. The occasion, in most cases, refers to the nature of the text and the circumstance in which it was written. For example, a letter written to a person in a given field is not the same as an essay written for a scholarly purpose. The audience is basically who the text is meant for. It is related to the occasion, in that the occasion may include details concerning the audience. The purpose means what the writer desires to achieve in the text. Last but not least, the subject is the topic the writer discusses in the text (Biber & Conrad 46).
Once information has been gathered, one would then need to examine the appeal. An appeal essentially is the effort put to obtain an audience agreement or approval. Appeals are categorized into three; the logical, the ethical and the pathetic. The pathetic appeal invokes the audience feels to gain approval and acceptance for the works or ideas expressed. These emotions range from compassion, anger, sympathy, sadness or love. The ethical or ethos appeal depends on the character and credibility of the writer in getting approval. Ethos would be the mentions of the writer’s qualifications. Logical appeals or logos use reason as the base for an argument. On the other hand, logos is whereby a writer uses evidence, facts, and data as the basis for their argument (Foss 485).
After examining the appeals, note the styles details. Style details are the second rhetorical approach. They include essentials such as; tone, imagery, diction, and, syntax, Imagery frequently affects pathos. For instance, the image of a severely sick child will trigger compassion. Diction means word choice. Words that are emotionally-charged have more impact, while words that are rhythmic in a pattern may establish a theme easily. Tone ideally is the attitude or mood.
Forming an analysis is then done after examining the appeals. It is of a paramount essence to determine what the gathered information means before writing an analysis. Ask yourself how the author is helped to achieve their purpose through the style and rhetorical strategies of appeal. Also, draw speculation on the reasons as to why the author chose the specific rhetorical strategies for a particular audience and occasion. It is important to note that in rhetorical analysis, one does not have to agree with the presented argument.
The second step in writing an advertisement rhetorical analysis is writing the introduction. To effectively achieve this: Identify your purpose. Make the reader aware that the paper is an advertisement rhetorical analysis. This enables a reader to know what to expect. After that, state the text being analyzed. The document or text intended for analyzing should be identified. A quick summary should be included in the introduction. Moreover, ensure to mention the (SOAPSTone). Finally, include a thesis statement. This statement is the basis for an effective introduction as it provides a focus for the entire essay. The following are examples of stating the intentions of text or essay; state the rhetorical techniques used to bring people towards the desired purpose. Make an original argument. For instance, if the analysis centers on a specific argument, focus the thesis on that argument.
Writing the body would then follow. This stage will involve some steps. These are; organize the body paragraphs by rhetorical appeals, chronologically write the appeals, give sufficient evidence and support and maintain a tone that is objective. Organize the body paragraphs by separating them into parts that show the ethos, logos, and pathos which generally evoke emotions. Identify a major claim then asses the text’s use of objective evidence. Analyze how the writer uses their expertise in achieving credibility. Ensure to indicate the details of the text and analysis of those details in the same order as the original text or document. When providing evidence, rely on actual evidence instead of emotions and opinions. To maintain an objective tone, be reasonable and scholarly in your analysis.
The last stage in writing a rhetorical analysis for an advertisement is to write the conclusion. Avoid repeating the thesis word after word. Use different wording though conveying the same information. Analyze how the original writer’s purposes come together. Restate the main ideas and elaborate on their importance. Finally, indicate whether more research should be conducted. Detail how it would be conducted and its benefits.
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