Business writing
entails communicating ideas efficiently and therefore this means that the
writer must pay attention to the organization, and the structure in order to
communicate masterfully; this doesn’t mean that you must pay attention to
business jargon but the main question you should ask yourself is; are you
communicating effectively to your audience?
Writing business essays
is not a joke, it’s not a walk in the park neither is it duck soup as many
might think. A business essay is one of the most commonly written pieces of
academic work is regarded as a nightmare, an ordeal, torment and the worst
experience for most students. I understand, and I am here to make things much
easier for you.
Business essays can
be in form of proposals, reports or agendas and in order to write any of these
business essays one must master certain skills which will give you an edge once
you start the writing process.
Starting a business essay
1. Non-obvious and
non-specific connections.
You should know
that boring business essays come up with straightforward insights which the
reader already knows of even before embarking on reading your piece. You can
avoid writing boring essays and before I continue let me come up with sentences
which can be boring when you are writing an essay.
Example not
business related:
a. A
boring insight can be something like “taking care of my sick grandmother taught
me to be good to people and help old people when I can”
b. A
different way but still a b0ring connection can be something like “taking care
of my sick grandmother made me connect what I had learned while I was in a
hospital in Birmingham and I learned that honesty is a good virtue.”
There is no
connecting factor between honesty and a sick grandmother, and therefore the
essay goes on to lose meaning, and the reader might get bored even to continue
reading further.
Creating a
non-obvious connection leaves the reader to have an interest in what you are
writing. It creates a sense of surprise and expectancy which can be well
demonstrated in horror movies until you notice that there is no survivor at the
end of the horrific events. Creating nonspecific ideas and going on to
construct and unveil them at a later stage as you proceed to write ensures that
the reader is motivated to continue reading your piece of work.
2. Do the
unthinkable.
Maya Angelou once
said, “I’ve learned that people will forget what you said, people will forget
what you did, but people will never forget how you made them feel.” This means
that you should not feel bad or shy away from saying what you need to say maybe
because people will judge you or people will end up knowing your soft spots and
anything else that you wouldn’t say on a first date. But don’t forget that
people will always remember what you made them feel, how you made them laugh,
how you surprised them, cry and any other human emotion that can be evoked and
as suspense author Brandi Lyn Collin says “You should never apologize for human
emotion.” Therefore as a writer, you should expose yourself and tell the world
how you feel about something controversial, how something weird makes you feel
and how you have laughed, how you have cried. Write anything that makes you
feel vulnerable and do the unthinkable for example typing something that no one
can dare to. As far as vulnerability is concerned, be a brave writer to express
your feelings.
An example: When
you have started writing type something like “I will tell you something about
myself. I am a narcissist.”
3. Come up with a
proper topic sentence
You can change the
way you want your business essay to turn out even before writing it. In fact,
at this stage, it’s much easier to change the essay according to your liking.
You achieve this by coming up with a topic sentence that you are comfortable
in; a topic sentence can make you write your essay at the drop of a hat.
What is a topic
sentence? I can define a topic sentence to be a single controlling idea which
is supported by a well-written paragraph and expressed in this form called a
topic sentence. You cannot wish away the functions of a topic sentence since it
aids in the substantiation of a thesis statement. It also does aid in the
unification of content which is found in a paragraph and last, but not least,
it helps the reader to come up with a subject of discussion and also how it
will be discussed in the paragraph.
Coming up with a
favorable topic sentence will aid you into selecting a topic which you are most
comfortable in, and therefore you won’t suffer that much since you already like
whatever you will be discussing in the essay. Since a topic sentence should
generally be included in every paragraph, ensure you come up with a favorable
topic sentence.
4. Consistency
What is consistency?
Consistency is
coherence or being organized in your writing, and this means that every
sentence does relate well to the topic sentence or if I can call it the way I’m
used to ‘the controlling idea”. What happens to a paragraph which demonstrates
coherence? – Sentences do have a smooth flow (no bumpy road); also, a coherent
paragraph brings a smooth transition between information relayed in a previous
paragraph and information which is recent and therefore making the discussions
and arguments vivid to the reader.
Length is a factor
that determines if a paragraph is coherent. If you find out that you have a
long paragraph, you should maintain the ideas in that paragraph so that you do
not end up mixing up ideas within the same paragraph. You can opt to start a
new paragraph to ensure that new ideas are well demonstrated. When it comes to
short paragraphs, ensure that you have exhausted all the ideas or you can opt
to combine the paragraph and come up with one controlling idea which will be
well discussed at length.
5. Repetition of
major phrases
When you have the
main idea with some specific keywords, ensure that you have repeated the
keywords throughout the paragraph and of course, you should naturally introduce
the keywords to bring out the intended meaning. Reinforcing the main keywords
ensures that the reader understands what the paragraph intends to bring out
consistently to the reader.
6. Use of
transitions
The usage of
transitions comes into play especially when moving from one idea to the next
one. This involves the usage of transitions which also ensures that there is a
smooth flow of ideas. For example:
a. Additional
information: furthermore, moreover, beside & also.
b. Examples:
for instance, to illustrate and in fact.
c. Compare:
Similarly, in the same manner, and also.
d. Time:
Afterwards, shortly, not before long, while, before and finally.
Always remember to cite your sources within the appendix section. Business essay rely on credible information and hence, find good resources which will help you in coming up with relevant information relating to your topic of choice. All the information and assertions included within your business or finance essay must be backed by strong evidence and academic sources.
Just a recap:
1.
Non-obvious and non-specific connections
2.
Do the unthinkable
3.
Come up with a proper topic sentence
4.
Consistency
5.
Repetition of major phrases
6.
Use of transitions
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