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How to start off a business essay

Business writing entails communicating ideas efficiently and therefore this means that the writer must pay attention to the organization, and the structure in order to communicate masterfully; this doesn’t mean that you must pay attention to busi...Read More

~Posted on Jul 2018

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How to start off a business essay

Business writing entails communicating ideas effi...

Business writing entails communicating ideas efficiently and therefore this means that the writer must pay attention to the organization, and the structure in order to communicate masterfully; this doesn’t mean that you must pay attention to business jargon but the main question you should ask yourself is; are you communicating effectively to your audience?


Writing business essays is not a joke, it’s not a walk in the park neither is it duck soup as many might think. A business essay is one of the most commonly written pieces of academic work is regarded as a nightmare, an ordeal, torment and the worst experience for most students. I understand, and I am here to make things much easier for you. 

Business essays can be in form of proposals, reports or agendas and in order to write any of these business essays one must master certain skills which will give you an edge once you start the writing process.

Starting a business essay

1. Non-obvious and non-specific connections.


You should know that boring business essays come up with straightforward insights which the reader already knows of even before embarking on reading your piece. You can avoid writing boring essays and before I continue let me come up with sentences which can be boring when you are writing an essay.

 Example not business related:

a.      A boring insight can be something like “taking care of my sick grandmother taught me to be good to people and help old people when I can”


b.      A different way but still a b0ring connection can be something like “taking care of my sick grandmother made me connect what I had learned while I was in a hospital in Birmingham and I learned that honesty is a good virtue.”


There is no connecting factor between honesty and a sick grandmother, and therefore the essay goes on to lose meaning, and the reader might get bored even to continue reading further.


Creating a non-obvious connection leaves the reader to have an interest in what you are writing. It creates a sense of surprise and expectancy which can be well demonstrated in horror movies until you notice that there is no survivor at the end of the horrific events. Creating nonspecific ideas and going on to construct and unveil them at a later stage as you proceed to write ensures that the reader is motivated to continue reading your piece of work.


2. Do the unthinkable.


Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This means that you should not feel bad or shy away from saying what you need to say maybe because people will judge you or people will end up knowing your soft spots and anything else that you wouldn’t say on a first date. But don’t forget that people will always remember what you made them feel, how you made them laugh, how you surprised them, cry and any other human emotion that can be evoked and as suspense author Brandi Lyn Collin says “You should never apologize for human emotion.” Therefore as a writer, you should expose yourself and tell the world how you feel about something controversial, how something weird makes you feel and how you have laughed, how you have cried. Write anything that makes you feel vulnerable and do the unthinkable for example typing something that no one can dare to. As far as vulnerability is concerned, be a brave writer to express your feelings.


An example: When you have started writing type something like “I will tell you something about myself. I am a narcissist.”



3. Come up with a proper topic sentence


You can change the way you want your business essay to turn out even before writing it. In fact, at this stage, it’s much easier to change the essay according to your liking. You achieve this by coming up with a topic sentence that you are comfortable in; a topic sentence can make you write your essay at the drop of a hat.


What is a topic sentence? I can define a topic sentence to be a single controlling idea which is supported by a well-written paragraph and expressed in this form called a topic sentence. You cannot wish away the functions of a topic sentence since it aids in the substantiation of a thesis statement. It also does aid in the unification of content which is found in a paragraph and last, but not least, it helps the reader to come up with a subject of discussion and also how it will be discussed in the paragraph.


Coming up with a favorable topic sentence will aid you into selecting a topic which you are most comfortable in, and therefore you won’t suffer that much since you already like whatever you will be discussing in the essay. Since a topic sentence should generally be included in every paragraph, ensure you come up with a favorable topic sentence.




4. Consistency


What is consistency?


Consistency is coherence or being organized in your writing, and this means that every sentence does relate well to the topic sentence or if I can call it the way I’m used to ‘the controlling idea”. What happens to a paragraph which demonstrates coherence? – Sentences do have a smooth flow (no bumpy road); also, a coherent paragraph brings a smooth transition between information relayed in a previous paragraph and information which is recent and therefore making the discussions and arguments vivid to the reader.




Length is a factor that determines if a paragraph is coherent. If you find out that you have a long paragraph, you should maintain the ideas in that paragraph so that you do not end up mixing up ideas within the same paragraph. You can opt to start a new paragraph to ensure that new ideas are well demonstrated. When it comes to short paragraphs, ensure that you have exhausted all the ideas or you can opt to combine the paragraph and come up with one controlling idea which will be well discussed at length.


5. Repetition of major phrases


When you have the main idea with some specific keywords, ensure that you have repeated the keywords throughout the paragraph and of course, you should naturally introduce the keywords to bring out the intended meaning. Reinforcing the main keywords ensures that the reader understands what the paragraph intends to bring out consistently to the reader.


6. Use of transitions


The usage of transitions comes into play especially when moving from one idea to the next one. This involves the usage of transitions which also ensures that there is a smooth flow of ideas. For example:


a.      Additional information: furthermore, moreover, beside & also.


b.      Examples: for instance, to illustrate and in fact.


c.       Compare: Similarly, in the same manner, and also.


d.      Time: Afterwards, shortly, not before long, while, before and finally.



Always remember to cite your sources within the appendix section. Business essay rely on credible information and hence, find good resources which will help you in coming up with relevant information relating to your topic of choice. All the information and assertions included within your business or finance essay must be backed by strong evidence and academic sources.  

Just a recap:


1.    Non-obvious and non-specific connections


2.    Do the unthinkable


3.    Come up with a proper topic sentence


4.    Consistency


5.    Repetition of major phrases


6.    Use of transitions


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How to start off a business essay