TV COMMERCIALS Scandal is a very popular television series. It is a political thriller that has a very high rating and attracts many viewers. It has a television series that has a cultic following from people within the generation y ages becau...Television-Show:-Scandal …

Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.            ...Article-Review …

Sustainability Ethics Go green is a concept that has been in every business strategy in winning customers in the recent years. The United States Chamber of Commerce defines the concept as a business taking steps towards conservation of energy,...Sustainability-ethics:-real-or-just-a-marketing-ploy?- …