Human beings are social beings, and, therefore, relationships are basic in their lives. However, conflicts are a way of life and cannot be easily avoided as individuals relate with one another. The face negotiation theory explains how the cultural...Face-negotiation-theory …

The influence of a sustainable firm behavior on purchase intention and brand image can be achieved through professional compliance in the supply chain management of an organization. In regard to a proper understanding of the subject matter, such i...Literature-Review …

Culture is an essential part of the language that one acquires. The culture of an individual refers to the values, beliefs and norms of the society they are affiliated. A person’s culture is like a lens in which we experience the world around th...Sapir-Whorf-Hypothesis/-Language-Determinism …