The influence of a sustainable
firm behavior on purchase intention and brand image can be achieved through
professional compliance in the supply chain management of an organization. In
regard to a proper understanding of the subject matter, such issues as the relevant
factors that positively contribute to a sustainable firm behavior, obstacles that
hinder achieving a sustainable firm
behavior, and ways in which a sustainable firm behavior can be achieved, must
be properly incorporated by the relevant management parties within an
organization. The incorporation of the given issues will promptly aid in
understanding the actual management activities that facilitate sustainable
behavior on the purchase intention and brand image within an organization.
Therefore, it is through the managerial understanding concerning the subject matter
that such activities, which positively influence sustainable behavior will be
achieved with high purchase intention and brand image.
According to Briggs (2010), a sustainable behavior within an
organization can be ascertained through high levels of professionalism in an
organizational decision-making process. Other than being the overseer of almost
decisions within an organization, the managers also assist in making sure that
appreciable conducts are achieved within the organization for a better
organizational performance. Therefore, the exhibition of dignified
professionalism among the organizational management system will aid in the accurate
decision-making process in which the employee behavior in the production
processes will be positively influenced. It is through the professional
production process among the organizational personnel that a high purchase
intention coupled with the brand image will be guaranteed within the target
market segment.
In
a proposal to the application of professional compliance in management
activities within an organization, Bloom, Genakos, Sadun, and Van Reenen (2012)
suggested a horizontal management theory in facilitating a constructive
production process. Here, the horizontal management structure will provide an
equal platform for all the organizational employees in which the decision-making
process is achieved from bottom to top. Such management structures are always
characterized by quality production processes that promptly promote sustainable
behavior that encourages high purchase intentions brand image recognition among
the target customers. However, according to Clegg, Kornberger, and Pitsis (2015),
a sustainable behavior that promotes appreciable purchase intention and recognizable
product image are characterized by a high level of ethical compliance among the
organizational employees. It is through the ethical consideration that
productive behavior will prevail among the organizational employees.
Cosequently,
David (2011) proposed a strategic management system in ensuring sustainable
behavior with a constructive influence on purchase intention and brand
recognition. According to David, A strategic management must positively comply
with the supply chain management activities within an organization.
Particularly, he argued that a sustainable behavior within an organization is
achieved through customer satisfaction within a target market segment. In this
essence, a proper marketing strategy must be portrayed in production activities
for a positive result in the satisfaction of the intended customers. Finally,
In the line of David’s argument on sustainable behavior within an organization,
Hawkins and Mothersbaugh (2016) added that professionalism, coupled with
ethical consideration in handling marketing issues play an important role in
ensuring a sustainable behavior among the organizational personnel.
In
summary, sustainable behavior that positively influence both high
purchase intention and brand image are
achieved through professionalism with concrete compliance to dignified
decision-making processes. However, the sustainable organizational behavior can
only be guaranteed through proper supply chain management strategies within an
organization. Moreover, ethical consideration in the application of the
informed decisions in the supply chain management plays an important role in
the sustainable behavior within an organization. Therefore, it is relevant to
recognize such management compliance as the professionalism, coupled with
ethical consideration in ensuring sustainable behavior characterized by high purchase intention and brand image.
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