Introduction
Kobe Bean Bryant is a renowned senior American
basketball player who was born in the year 1978. He reserved immense
recognition and pride for his unique ability to shoot and score as well as
assist. In spite of the many endorsements that Kobe Bryant has received all
these years such as Equipment KB 8, Sprite soft drink of Coca-Cola Company,
McDonald's and the Italian Upper Deck among others; he is also alleged to have
committed sexual assault (Surette 2006).
Crisis
management
Kobe Bean Bryant reserved immense recognition and
pride for his unique ability to shoot and score as well as assist. Kobe Bryant
started playing basketball while in high school and successfully made it to
country level. He was eligible for NBA draft when he graduated in the year 1966. Over the years, he has earned reputation to
be known as a high flyer and in the year 1997 contributed immensely to win the
Slam Dunk Contest. Among other successful event in his career are NBA
championships from 2000 to 2002, 2004 NBA Finals, led the NBA in winning during
the 2005, 2006 and 2007 seasons (Ashyia 23).
However, even before the latter success, Bryant was
accused of rape in the year 2003 following indulging in sex with a staff
employee in Colorado. However, one year down the line the prosecutor dropped
the case because the accuser declined to testify of the allegations.
Consequently, a civil suit was filed and subsequently the two parties came to
an agreement out of the court (Alan 2007). The story had terrible consequences
to Kobe Bean Bryant career, not to mention that it reduced any possibility of
attaining expected achievements in his life. This definitely posed a critical
setback.
In the same line, possibilities of not attaining the expected results
are not excluded. Thus, many authors and researchers exercise professionalism
and truthfulness as they give the fundamental skills and the original messages
about any crisis that arises in history. Such crises have consequences that
jeopardize ones career and need to be solved as well. The tools offered are
extensive and intensive to help in expressing ones idea clearly and associate
with others effectively. For instance, the tools of communication when dealing
with different such crises need to be applied (Howard 2006).
Just like the arbitration process taken between Kobe Bryant and the
accuser to settle the matter out of the court. Furthermore, they enhance
partner comprehension and exploring gender communication variances while
facilitate understanding. In this regard, comprehension is key techniques while
reducing communication pitfalls. This calls for clear consideration of one’s
reputation and consequences of defamation.
In spite of the many endorsements that Kobe Bryant has
received all these years such as Equipment KB 8, Sprite soft drink of Coca-Cola
Company, McDonald's and the Italian Upper Deck among others, he is also alleged
to have committed sexual assault. One may
argue that despair on one hand strives for some other gold. Cupidity sometimes compels one to mangle his
victim. This is among the illustrations that highlight crisis
management issues of major celebrities featured in our media today.
Nevertheless, it shows the real nature of oneself, two sides of the same coin. It is in this tone that the topic of
crisis management is critical in understanding celebrity’s lives includes their
achievements as well as falls (Ashyia 2). This paper presents the life of Kobe
Bryant from a crisis management perspective highlighting his high and low
moments in life.
In the wake of 2000, Kobe Bryant turned down the offer
to play in the Olympics for the reason that he was about get married. In the
same line, he could not play the 2002 FIBA World championship. Kobe had a
record of declining and withdrawing from games with many reasons from health to
unfavorable weather conditions. Nevertheless, he was recognized as an
international player. His career as a United States national team basketball
player was reputable as a senior player in the year 2007. Kobe Bryant reserved
success and pride in the fact he is ranked 15th and 14 in scores and
assists respectively in the FIBA American Championship of 2007. Among other
achievements, his talent and passion for basketball seems to leave good traces
of legacies even to date as he plays (Wurst 2006).
Most crises in life come unexpected, though sometimes
we may tend to bring them on ourselves. Other authors and researchers have
indicated that misfortune neither comes singlehandedly nor driven by people but
fate. Nevertheless, it is evident according to many evidences and research that
indicates character is a significant contributor to where fate takes one’s
life. Other than the success, fame and
wealth attached to Kobe Bryant because of his talent and ability to uniquely
play basketball, the same weight befalls on the negative side of his alleged
involvement in sexual assault.
Most companies such as McDonald and Ferrero SPA which
Kobe Bryant had taken contracts and subsequently had his signature in the
products decided to cut off such links following the rape allegations.
Nevertheless, not all companies terminated their contract. For instance, Nike
Inc. maintained their contract with Kobe Bryant probably because of the term of
the contract they had entered into. In addition, the five year contract that
constituted of over forty million dollars could prevent Nike, Inc from
terminating it few months after it entered.
At this point of the paper, it is worthwhile to point
out that information about anyone is important because it helps build
relationships. For instance, rape and any other form of sexual assault is
definitely done privately and driven by one reason or another. One requires strong communication skills to endure all
circumstances in life (Bresnahan 2008). The communication enables one to establish a better relationship that
keeps one happy and more successful in life. Rewarding and lucrative jobs,
strong and lasting relationships, worthwhile and satisfying romance are
beneficial in enhancing human ability to live successfully. Self-help
initiatives are enhanced under a mutual understanding that is enabled through
communication. Communication helps one develop remarkable information and
practice as a skill and propulsion to success in social interactions as well as
the intellectual.
The situation presented a disturbing crisis that calls
for decisive action. It compromises the reputation of companies as well as any
other relationship, which Kobe Bryant is related. For instance, Kobe Bryant’s
career was put on jeopardy. The issue being an allegation had raised tension in
most companies whether they will continue with a corporate relationship with
Kobe Bryant whether he was found innocent or guilty. However, it is quite clear
that personal development
through a self-guided improvement is not an easy task. Improvement in oneself
involves the development in economic, intellectual, and emotional. Many people
have an interest in understanding self-esteem issues, learning to handle anger,
overcoming anxiety, building long lasting friendships, and handling depression.
Conclusion
In the wake of 2000, Kobe Bryant turned down the offer to play in the Olympics for the reason that he was about get married. In the same line, he could not play the 2002 FIBA World championship. Bryant was accused of rape in the year 2003 following indulging in sex with a staff employee in Colorado. It compromises the reputation of companies as well as any other relationship which Kobe Bryant is related. For instance, Kobe Bryant’s career was put on jeopardy. Improvement in oneself involves the development in economic, intellectual, and emotional.
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