Abstract
This
paper is simply an overview of how Apple has operated and performed over the years
with special regard being paid to the comparison between the USA and China. The
company’s success is looked into with the major aiding factors for this level
of success being analyzed and they are applied to the Chinese smart phone
market context. A decision on their level of suitability in the Chinese setting
is then made. As all the applications may not exactly fit the Asian context as
they have either been generalized or have had an American market orientation,
recommendations are given in regard to the best way that changes can be made to
suit a foreign market. Applications of the recommendations will be gauged to
see whether they will be effective and also the time span that they may take
before they can materialize into helpful solutions for the company in regard to
the Chinese market over the long term.
Find the lengthy article here Apple in China
(PDF
Additional articles
Introduction The hotel that I visited was Le Meridian Piccadilly. Le Meridian Piccadilly Hotel is one of the luxurious five-star hotels that are located in England, in the city ...Le-Meridian-Piccadilly-London …
Read ArticleIntroduction Most organizations create certain standards so as to guide the employees’ and employers’ ...The-ANA-Standards-of-Care …
Read ArticleExecutive summaryHycon Ltd is a medical equipment and drug development company that proposes to design, patent and market medical devices and drugs associated with an endoscopic surgical niche for markets. So far, four devices have already been c...Hycon-Ltd-Proposed-Business-Plan …
Read Article