Abstract
This
paper is simply an overview of how Apple has operated and performed over the years
with special regard being paid to the comparison between the USA and China. The
company’s success is looked into with the major aiding factors for this level
of success being analyzed and they are applied to the Chinese smart phone
market context. A decision on their level of suitability in the Chinese setting
is then made. As all the applications may not exactly fit the Asian context as
they have either been generalized or have had an American market orientation,
recommendations are given in regard to the best way that changes can be made to
suit a foreign market. Applications of the recommendations will be gauged to
see whether they will be effective and also the time span that they may take
before they can materialize into helpful solutions for the company in regard to
the Chinese market over the long term.
Find the lengthy article here Apple in China
(PDF
Additional articles
INTRODUCTION The introduction of the creative industries came as a result of the emergence of the economy of British where knowledge-based or creative immaterial inputs offered additional social and economic value to merchandises and services. ...Industry-and-Careers-Analysis …
Read ArticleThe article ‘Too Fat to Fight' is very informative and interesting to read as it addresses on of the most important health subject in the American society today. This article talks about the high cases of young people who are obese due to eating...Too-Fat-to-Fight-Article-Reflection …
Read ArticleHaving experienced the first-hand experience of the Second World War and returning home crippled due to the injuries sustained during the war, Wolfgang Borchert, comes home to a nation that is also attempting to recollect itself from the ashes. Th...Echoes-of-Despair:-The-Post-War-Nihilism-in-Wolfgang-Borchert's-'The-Man-Outside' …
Read Article