paper is simply an overview of how Apple has operated and performed over the
years with special regard being paid to the comparison between the USA and
China. The company’s success is looked into with the major aiding factors for
this level of success being analyzed and they are applied to the Chinese smart
phone market context. A decision on their level of suitability in the Chinese
setting is then made. As all the applications may not exactly fit the Asian
context as they have either been generalized or have had an American market
orientation, recommendations are given in regard to the best way that changes
can be made to suit a foreign market. Applications of the recommendations will
be gauged to see whether they will be effective and also the time span that
they may take before they can materialize into helpful solutions for the
company in regard to the Chinese market over the long term.
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