Abstract
This
paper is simply an overview of how Apple has operated and performed over the years
with special regard being paid to the comparison between the USA and China. The
company’s success is looked into with the major aiding factors for this level
of success being analyzed and they are applied to the Chinese smart phone
market context. A decision on their level of suitability in the Chinese setting
is then made. As all the applications may not exactly fit the Asian context as
they have either been generalized or have had an American market orientation,
recommendations are given in regard to the best way that changes can be made to
suit a foreign market. Applications of the recommendations will be gauged to
see whether they will be effective and also the time span that they may take
before they can materialize into helpful solutions for the company in regard to
the Chinese market over the long term.
Find the lengthy article here Apple in China
(PDF
Additional articles
Oedipus and Othello were heroic men that became victims of the tragic downfalls that can be easily compared and contrasted with each other with ease. Oedipus the King was written by Sophocles while William Shakespeare wrote Othello. The two writer...Compare/Contrast-the-tragic-hero-of-Opedius-Rex-with-the-tragic-hero-of-Othello-the-Moor. …
Read ArticleDamsel in Distress: A cliche still sold- How Video Games Present Female Characters Video games are very popular amongst the most mainstream media in the U.S. As indicated by the Entertainment Software Association (2007), U.S. PC and video...Damsel-in-Distress:-A-cliche-still-sold …
Read ArticleIntroduction Alcoholism is a community problem that affects everyone negatively whether directly or indirectly. Alcohol consumption is perceived as a personal choice. It is the oldest drug, and it is widely consumed. Some drinkers develop...Alcohol-Abuse:-Advertising …
Read Article