Abstract
This
paper is simply an overview of how Apple has operated and performed over the years
with special regard being paid to the comparison between the USA and China. The
company’s success is looked into with the major aiding factors for this level
of success being analyzed and they are applied to the Chinese smart phone
market context. A decision on their level of suitability in the Chinese setting
is then made. As all the applications may not exactly fit the Asian context as
they have either been generalized or have had an American market orientation,
recommendations are given in regard to the best way that changes can be made to
suit a foreign market. Applications of the recommendations will be gauged to
see whether they will be effective and also the time span that they may take
before they can materialize into helpful solutions for the company in regard to
the Chinese market over the long term.
Find the lengthy article here Apple in China
(PDF
Additional articles
Over two decades ago, most executives despised computers and depicted them as proletarian tools (especially calculators and typewriters). These devices were best relegated for the low-level employees such as technicians, secretaries, and analysts...IT-as-a-Differentiator- …
Read ArticleGreenhouse gases are as a result of many factors which are as a result of human activities which are on the increase and therefore increasing the rate at which these gases develop and hence causing menaces as far as public health is concerned. Cli...Public-Health-Impacts-of-Climate-Change …
Read ArticleThe Tavis Smiley Show is a late night television program broadcasted on Public Broadcasting Service (PBS). The show that is hosted by Tavis Smiley is also on American public broadcasting radio as a talk show featuring Tavis Smiley as the host. Wit...Review-of-the-Tavis-Smiley-Show-on-PBS …
Read Article