The organization should make use of
The organization should make use of
various promotions and advertising strategies for its products in the Chinese
market. Given that its products mainly target youths who have the intention of
going to study abroad, various digital marketing tools can be instrumental in
advertising as well as the promotion of its study abroad programs and services.
One of the most effective ways of promoting as well as advertising its products
in the Chinese market would be the use social media. Social media is one of the
cheapest platform of digital marketing that the organization can use in its
efforts to promote and advertise its study abroad program to the target
population (Kolter and Armstrong 123). Millions of youths in the Chinese
economy make use of various social media platforms designed to meet their
social interaction needs. Thus, to reach out to them, VSA should make use of
social media as it will allow it to have personal interactions with the
compared to the use of other traditional advertising methods. Also, it will
allow the organization to provide timely feedback on the inquiries made by the
target customers regarding its products.
effective promotion and advertising method that can be used by VSA is
educational blogs. It should place it adverts in various educational blogs
targeting students in the Chinese economy. Blogs that target students from
various institutions of learning will be cheap and will be effective in
creating awareness to a large number of young people targeted by the
organization with it study abroad programs and services. According to Tuten,
Tracy and Solomon (245) use of blogs is an effective marketing strategy,
especially when targeting young people. Young people have tendencies of reading
online blogs compared to watching news from the mainstream media.
organization intends to make use of $500000 annually as its product promotion
and advertisement in the Chinese market. The budgeting market is expected to be
high because the target market is large and new, thereby, the huge amount of
resources need to be used to create awareness of the company products as well
as services in it. It is critical to note that the marketing budget will be
allocated with the nature of the channel to be used and its effectiveness in
reaching out to the target customers. Thus, in this case, the social media will
be expected to take 60% of the marketing budget, while blogs will take 30%, and
the product launch will take the remaining 10%. The social media budget will be
broken down into 70% going to hiring and paying salaries of employees who will
be responsible for running the social media advertisement campaigns on behalf
of the organization, while 30% will go into designing and developing the
marketing campaign messages that will be used in promoting the company
the other hand, 80% of the budget allocated for the blogs will be used in
hiring individuals and paying them salaries to write various blogs aimed at
promoting the organizations study abroad products to the target customers. The
remaining 20% will be used in catering for costs associated with planning and
developing marketing messages that will be used in the blogs. Finally, the 100%
of the budget allocated for product launch will be used in planning and
catering for all expenses that will be incurred during the launch of the company
product. In conclusion, it is recommendable for the organization's marketing
team to redesign the study abroad product to cater for cultural and linguistic
needs of the target customers, to enhance its marketability (Kolter and
Calculate The Price Of Your Order
Total Price After Discount:
Frequently Asked Questions
All our writers are PHD prepared individuals. All the writers have vast experiences in specified fields for example for nursing orders the writers must have (nursing experience and major exposure to healthcare)
We get our articles from PubMed (for medicine orders and nursing) and whatever we can access through Google and scholarly references. We use professional sites and any relatable recent references within ten years.
We have a strict 0% plagiarism policy. All our papers are written from scratch and are properly cited.
Furthermore, we use premium plagiarism checkers to scan all documents before delivery.
The paper you will receive will be 100% original.
Email everything to us at email@example.com. You will receive a confirmation email from the support staff.
First, proceed to place your order then you can attach and send everything else the writer will need via email.
Yes, any alterations will be free of charge as long as they are in line with the initial instructions provided. No "surprises" regarding the price.
Any feedback from her professor will be taken seriously, and the writer (under our terms) will work on all changes without any extra payments (we do not have any hidden charges).
We will conduct a free plagiarism check, chapter by chapter. Editing is free of charge since the writer works hand in hand with an assigned editor.
The account will automatically be created for you by our database. The account only notes your order details and the price for your order, nothing much.