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Zhang, J. Q., Craciun, G., & Shin, D. (2010). When does electronic word-of-mouth matter? A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.            ...Article-Review …

  Tourism is an important export industry, and this has led to massive foreign exchange for the African continent. It is revealed that tourism receipts have amounted to about 7% of all the exports as per the year 2014. Tourism continues to...Tourism-in-Africa:-A-Tool-for-Development …